Discover your complete hair care ritual

Hair care guide

Hair Care Guide

How to choose and use the Annave Beauty collection, based on the directions printed on each product label.

Find your ritual

Start with what your hair needs

Each product has a clear role. Choose by how your hair feels today.

How to use the collection

A routine built around your hair

Everyday care, a weekly treatment and finishing steps you can use as needed.

  1. Every wash

    Cleanse

    Daily Ritual Hydrating Shampoo · $17.99

    Apply to wet hair and gently massage into the scalp, working into a creamy lather from roots to ends. Rinse thoroughly.

  2. Every wash

    Condition

    Biotin Conditioner · $18.99

    After shampooing, work through wet hair and massage. Leave in for 1–5 minutes, then rinse.

  3. 1–2 times a week

    Treat

    Peptide Bond & Repair Hair Mask · $27.99

    After shampooing, apply generously from mid-lengths to ends. Leave on for 5–10 minutes — up to 20 for deeper conditioning — then rinse thoroughly. Best used 1–2 times per week or as needed.

  4. As needed

    Style

    Smooth-E Leave-In · $20.99

    Work a quarter-size amount into clean, damp hair, concentrating from mid-shaft down. Then blow-dry with warm heat.

  5. As needed

    Finish

    Argan Smoothing Finishing Oil · $23.99

    Use 2–3 drops for shorter hair, up to a coin-sized amount for longer hair. Work from the ends upward, avoiding the roots, and comb through.

You don't need every product every time you wash. Shampoo and conditioner are your everyday care; the mask is a weekly treatment; leave-in and oil are used as needed to style and finish.

Questions

Using the collection

Which product should I start with?

Start with how your hair feels. For dryness, begin with the Daily Ritual Hydrating Shampoo and the Peptide Bond & Repair Hair Mask. For softness and shine, add the Biotin Conditioner. For frizz, try the Smooth-E Leave-In. For a polished finish, use the Argan Smoothing Finishing Oil.

Do I need to use every product each time I wash?

No. Shampoo and conditioner are for everyday care. The hair mask is a treatment — its label recommends using it 1–2 times per week or as needed. The leave-in and finishing oil are styling steps you can use whenever you like.

How do I use the hair mask?

After shampooing, apply generously from mid-lengths to ends. Leave on for 5–10 minutes, then rinse thoroughly. For deeper conditioning, leave on for up to 20 minutes before rinsing.